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Author Archives: Art_Rat
Direct mail is it art?
November 28, 2011 – 12:39 pm
It has been the fashion in recent years for businesses to abandonn direct mail (using the traditional postal mailing service) in favour of online marketing and email campaigns. Companies are however returning to this marketing tool and being more creative using shaped flyers. These not only get the recipents interest, but some businesses are doubling response rates with these shaped mail drops.
Companies that attempt to generate sales entirely through indiscriminate direct mail, cold calling or email campaigns are going to find the going tough. Unique leads for your niche market are the best leads and by targeting the people who really need your product you stand a better chance of getting the positive response you require. It is important to know who your clients are.
Art by mail or mail art?
Mailart in many respects pushes the boundaries of what can be considered art, it has a surreal or Dada quality about it. Mail art sometimes reaches the mainstream gallery audiences but never really reaches the greater highs.
Mail art is a worldwide art and music movement that began in the early 1960s. the principle is simple you send visual art (but also music, sound art, poetry, etc.) through the international postal system. Mail Art is sometimes known as Postal Art or Correspondence Art. Mail Art is a network, based on the principles of barter and equal one-to-one collaboration.
After a peak in popularity in the late 1980s and early 1990s, the Mail Art phenomenon has gradually migrated to the Internet, whose “social networks” were largely anticipated and predicted by the interactive processes of postal collaborations. Nevertheless, Mail Art is still practiced by a loose planetary community involving thousands of mailartists from the most varied backgrounds.
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- Painting on deep box canvas. £47.08 ($70) (morguegallery.com)
- International Union of Mail-Artists – IUOMA (thiswindow.org)
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Postcards from…
November 22, 2011 – 9:50 am
Another postcard to Hungary and visits to other places
Road trips, journeys, and speed inspire. The image below was taken on a road trip I did in 2007, with stays in Brussels, Zurich (it was going to be Prague – but the German authorities banned us from their country on the outward journey) Zagreb, Munich, Ipers. Going through France, Belgium, Luxemburg, Switzerland, Austria, Slovenia, Croatia and Germany. We did this in six days. Click on the image for more photographs of our ‘Cannonball’ journey.
Mark et moi at the Cannonball 8000 ball, The Regent, Esplanade, Zagreb….be very scared
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Gerhard Richter – Top 10
November 15, 2011 – 8:09 am
They say that wine matures with age and without doubt the later paintings of Gerhard Richter are his finest. His ability to travel through art history and create and respond to his own history is remarkable. To learn skills and then have the confidence to morph them into another methodology is a difficult thing to do. The paintings Cage (1) – (6) 2006 are without doubt in my top 10 list.
- Confidence trick from the blog of Veronica Henry
At the weekend, I went to the Gerhard Richter exhibition at Tate Modern. I was blown away, not only by the richness and variation of his work, but also his methodology: sometimes planned and ordered, sometimes random – sometimes both. It made me think long and hard about the way I write, and it occurred to me that the one quality all his work had, however it was generated, was confidence. Here is a man who knows what he is capable of and who is not afraid to experiment and take risks, but at the same time is very definite about what he has to say. Whatever image he ends up with, his voice is always loud and clear. It made me realise that confidence is the most important item in the writer’s toolbox. With confidence, you can write what you like and how you like, instead of slavishly following a formula. Confidence, of course, comes with experience, but the danger there is that one becomes complacent instead of pushing the boundaries. Something that Richter was clearly never afraid to do. And that is when genius emerges: when talent and confidence and craft combine with risk.
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